Kelsey Brookes
Ex opera singer turned messaging consultant, I position clients through evocative content, craft their user's journey in code and make sure all our technical ducks are in a row.
The Sushi Friction Point
When introducing small charges has an outsize effect on customer experience.
Cinema advertising. Just the f**king worst.
How is it possible that in 2016 no-one has shaken up this useless travesty of an industry?
Luxury watch makers are losing the branding game
Luxury watches have never relied on middle-class incomes to drive their business, so why is it that the Apple Watch has managed to put such a dent in their coffers?
Are you the annoying bumper sticker of brands?
You know that moment when you realise something isn't quite right with your car? Except it's after you get back from the mechanic.... and you realise you've suddenly become an inadvertent rolling advertisement.
Social media debacles are a brand problem
The #YourTaxis hashtag campaign created one of the most commented-on PR fiascos of the year, but the problem isn't really with social media.
If you use these terms your marketing is bad and you should feel bad.
#1 Solutions
This is the laziest word in marketing. If you use ‘solutions’ in your tagline, you’ve either failed to think about what you do for longer than a few seconds or you can’t articulate it.
Constraints: putting the Grand into Design
Last night I watched the first episode of season 15 of Grand Designs, 'Living in the City'. It's a 'flashback' episode where they look back over fifteen years of spectacular architecture and focus on what makes these ambitious, beautiful, and frequently tiny city dwellings a work of art.
Usually this is where I'd have a whinge about flashback episodes being a sign of either lazy writing or budget cuts. Not this time. Instead I was transfixed by a realisation that could only have come with the comparison of a cohort of similar builds.
These incredible city dwellings are truly grand designs not in spite of their constraints, but because of them.
In the information economy, attention is currency.
If time and attention can be thought of as currency, how can you convince users to spend it on you?
House of O
The House of O is the umbrella under which Australia's most successfull speaker companies operate.
Incorporating speaker agency ODE Management, speaker bureau Ovations! and Standing Ovations speaker coaching, the businesses are the brainchild of speaking industry powerhouse Leanne Christie. Always ahead of the curve in the speaking world, we have been engaged in rebranding existing businesses, branding new ones and assisting with the speaker branding requirements that are our specialty.
Forget about search engines
In retrospect, it's amazing how quickly the SEO discussion came to dominate conversations with clients.
For the first decade of the web's existence, search engines (such as they were) were pretty terrible. No one engine stood ascendant and users chose their search engine based on what type of content they were looking for. In 1998 Google immediately and radically changed that forever.