It’s not widely known, despite Jen’s best efforts, that I once trained as an opera singer.More
Bureaus work with thousands of speakers on hundreds of events. Make sure you’re the easiest to sell in.More
After contemplating my first official blog for some days, instead of actually writing it, I sat for dinner and game of thrones with my husband. Procrastination? Or simply a lack of inspiration? Methinks it was a little bit of both!More
You know that moment when you realise something isn't quite right with your car? Except it's after you get back from the mechanic.... and you realise you've suddenly become an inadvertent rolling advertisement.More
This is the laziest word in marketing. If you use ‘solutions’ in your tagline, you’ve either failed to think about what you do for longer than a few seconds or you can’t articulate it.More
Last night I watched the first episode of season 15 of Grand Designs, 'Living in the City'. It's a 'flashback' episode where they look back over fifteen years of spectacular architecture and focus on what makes these ambitious, beautiful, and frequently tiny city dwellings a work of art.
Usually this is where I'd have a whinge about flashback episodes being a sign of either lazy writing or budget cuts. Not this time. Instead I was transfixed by a realisation that could only have come with the comparison of a cohort of similar builds.
These incredible city dwellings are truly grand designs not in spite of their constraints, but because of them.More
In retrospect, it's amazing how quickly the SEO discussion came to dominate conversations with clients.
For the first decade of the web's existence, search engines (such as they were) were pretty terrible. No one engine stood ascendant and users chose their search engine based on what type of content they were looking for. In 1998 Google immediately and radically changed that forever.More
We've all seen them; vertically flowing landing pages designed to create a trust narrative, peppered with testimonials, videos and the ever-increasing hard sell that culminates in a call to action for whatever they're selling.
What if those landing pages are costing you traffic?More