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If you use these terms your marketing is bad and you should feel bad.
This is the laziest word in marketing. If you use ‘solutions’ in your tagline, you’ve either failed to think about what you do for longer than a few seconds or you can’t articulate it.Read more
Constraints: putting the Grand into Design
Last night I watched the first episode of season 15 of Grand Designs, 'Living in the City'. It's a 'flashback' episode where they look back over fifteen years of spectacular architecture and focus on what makes these ambitious, beautiful, and frequently tiny city dwellings a work of art.
Usually this is where I'd have a whinge about flashback episodes being a sign of either lazy writing or budget cuts. Not this time. Instead I was transfixed by a realisation that could only have come with the comparison of a cohort of similar builds.
These incredible city dwellings are truly grand designs not in spite of their constraints, but because of them.Read more