Kelsey Brookes

Kelsey Brookes

Ex opera singer turned messaging consultant, I position clients through evocative content, craft their user's journey in code and make sure all our technical ducks are in a row.

Thursday, 08 September 2016 15:16

Branding is purpose

Everything comes back to purpose. Professionally and personally, without purpose we're lost.

Saturday, 04 June 2016 17:25


Our passion is for creating and rolling out incredible brands.

Creating a bullet proof brand isn't done with pretty logos. We need to ensure your brand meets your business objectives, with every dot on the page aligning to the internal and external perception your business needs.

Here's how it works:

If you have pre-existing brand strategy

Most projects require brand development and rollout across physical and digital touchpoints - business cards, web, social, letterheads, etc.

See our work Get in touch

If you need brand strategy

We've developed our own business analysis method for getting the data we need to create your brand's positioning that we implement over the course of 7 - 10 days. We call this the Week of Love, and it involves workshops with the principals, staff and stakeholders of your organisation. These intensive sessions culminate with a presentation outlining your brand positioning that we'll use to inform the project rollout. This may also identify the need for more research, which can be conducted with an external partner.

See our work Get in touch

If you need ongoing work on an existing brand

If you've got the strategy and it's been rolled out, but now you need ongoing design, we can help existing brands follow strict (or not so strict!) guidelines. We offer both hourly and retainer packages for businesses that need ongoing design work.

See our work Get in touch

For professional speakers

Professional speakers are our specialty. We've rebranded some of the most amazing business speakers - both locally and internationally. We also created the brands for one of Australia's most prestigious speaker bureaus and one of the largest speaking agencies in the world. See our speaker rebrands.

Speakers that we've branded are able to increase their keynote rates significantly and get more bookings. The credibility of a solid brand is invaluable and includes support with positioning, creating topics and messaging. We also create all the materials you need to help bureaus and your agent promote you more effectively - when you're easier for them to sell in, you become the obvious choice.

Our speaker brands Get in touch


Jen and Kelsey are also available for keynotes, conferences and breakout sessions on branding where we illuminate the power of branding through our own method; The Brand Power Equation.

Get in touch

Solutions is the word you use when you can't be bothered defining your product or service.

Thursday, 17 March 2016 14:11

The Sushi Friction Point

When introducing small charges has an outsize effect on customer experience.

Monday, 15 February 2016 21:18

Cinema advertising. Just the f**king worst.

How is it possible that in 2016 no-one has shaken up this useless travesty of an industry?

Luxury watches have never relied on middle-class incomes to drive their business, so why is it that the Apple Watch has managed to put such a dent in their coffers?

Tuesday, 01 December 2015 10:22

Are you the annoying bumper sticker of brands?

You know that moment when you realise something isn't quite right with your car? Except it's after you get back from the mechanic.... and you realise you've suddenly become an inadvertent rolling advertisement.

Saturday, 21 November 2015 10:23

Social media debacles are a brand problem

The #YourTaxis hashtag campaign created one of the most commented-on PR fiascos of the year, but the problem isn't really with social media.

#1 Solutions

This is the laziest word in marketing. If you use ‘solutions’ in your tagline, you’ve either failed to think about what you do for longer than a few seconds or you can’t articulate it.

Last night I watched the first episode of season 15 of Grand Designs, 'Living in the City'. It's a 'flashback' episode where they look back over fifteen years of spectacular architecture and focus on what makes these ambitious, beautiful, and frequently tiny city dwellings a work of art.

Usually this is where I'd have a whinge about flashback episodes being a sign of either lazy writing or budget cuts. Not this time. Instead I was transfixed by a realisation that could only have come with the comparison of a cohort of similar builds.

These incredible city dwellings are truly grand designs not in spite of their constraints, but because of them.

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