Ex opera singer turned messaging consultant, I position clients through evocative content, craft their user's journey in code and make sure all our technical ducks are in a row.
We're always in it for the love, but sometimes it's a little more random than a full-scale project. We love taking on interesting mini-projects for awesome clients with passion and purpose.
Although we mostly do end-to-end projects, we sometimes work with a business we love because they have a cause, or a passion, or a purpose that inspires us. These are just some of the logos we've loved creating for clients doing incredible things.
Our rebranding of Green Real Estate Agency created a prestige positioning with an aligned employer brand and overcame a disconnect with their perception in the market. It's helped defuse pushback on costs by demonstrating value and created a stylish, flexible brand that's easily reproduced across a vast array of print material whilst simultaneously constraining costs. We re-wrote the book on real estate imagery and built a bespoke online portal that conveys the feeling of a magazine spread.
For Rozelle Total Health we created a brand that retained the history, holistic and 'homey' (but not hippy!) feel and comfort of the practice, but also increased it's visibility and presence as a general practice. Our logo represents the 12 core practice areas that constitute their approach to total health, for every body - which also informed the tagline. The rings are used as a secondary device and the colours represent the varied practice areas of RTH.
Our passion is for creating and rolling out incredible brands.
Creating a bullet proof brand isn't done with pretty logos. We need to ensure your brand meets your business objectives, with every dot on the page aligning to the internal and external perception your business needs.
Here's how it works:
If you have pre-existing brand strategy
Most projects require brand development and rollout across physical and digital touchpoints - business cards, web, social, letterheads, etc.
If you need brand strategy
We've developed our own business analysis method for getting the data we need to create your brand's positioning that we implement over the course of 7 - 10 days. We call this the Week of Love, and it involves workshops with the principals, staff and stakeholders of your organisation. These intensive sessions culminate with a presentation outlining your brand positioning that we'll use to inform the project rollout. This may also identify the need for more research, which can be conducted with an external partner.
If you need ongoing work on an existing brand
If you've got the strategy and it's been rolled out, but now you need ongoing design, we can help existing brands follow strict (or not so strict!) guidelines. We offer both hourly and retainer packages for businesses that need ongoing design work.
For professional speakers
Professional speakers are our specialty. We've rebranded some of the most amazing business speakers - both locally and internationally. We also created the brands for one of Australia's most prestigious speaker bureaus and one of the largest speaking agencies in the world. See our speaker rebrands.
Speakers that we've branded are able to increase their keynote rates significantly and get more bookings. The credibility of a solid brand is invaluable and includes support with positioning, creating topics and messaging. We also create all the materials you need to help bureaus and your agent promote you more effectively - when you're easier for them to sell in, you become the obvious choice.
Jen and Kelsey are also available for keynotes, conferences and breakout sessions on branding where we illuminate the power of branding through our own method; The Brand Power Equation.