Kelsey Brookes

Kelsey Brookes

Ex opera singer turned messaging consultant, I position clients through evocative content, craft their user's journey in code and make sure all our technical ducks are in a row.

Friday, 24 April 2015 10:55

Speaker Branding

Loved. Locked. Loaded is the speaker branding team.

It's fair to say that we know speakers better than any other branding team in the world.

Starting with Peter Sheahan almost fifteen years ago and including some of Australia's hottest presenters we continue to make speakers look great today.

What can we do for you?

We provide presenters with a unique brand that reflects their persona and results in tangibly higher bookings.

Our work can include logo and supporting brand look and feel development, web design, development and ongoing management, consulting on positioning, taglines, business cards and slide templates. We art direct unique phtoshoots that reflect and support your new brand. We create models that visually support your IP, make complex concepts simple and raise your hotness quotient sky high.

We also:

Write bios

Presenters are great at telling businesses what to do, but not always so awesome at writing about themselves. We cut through the chaff and write compelling, stripped back bios that sell.


We evaluate all your brand messaging and ensure it's consistent, on point, readable and compelling.

Write topics

You tell us what you talk about we'll write up your topics in way that is concise and saleable.

We work with amazing photographers and video editors to help your presence as a speaker reach the next level.

Our speaker clients include

Speaker brands we've loved, locked and loaded

Peter Sheahan (2002), Adam Fraser (2002), ChangeLabs (2010), Dominic Thurbon (2010), Sam Cawthorn (2010), StandOut Advantage (2010), Colin James (2011), Ovations (2012), ODE (2013), Michael Mcqueen (2012), The Kouk (2013), Katrina Walton (2014), Avril Henry (2015)

Friday, 24 April 2015 09:59

The Kouk

Economist Stephen Koukoulas is a down to earth, ’say it how it is’ sort of a dude. Moving into the speaking space Stephen needed a brand presence aligned to the quirky persona developed in his role as an economist with a strong media presence. Embracing his whimsical Twitter handle, “The Kouk”, we pushed for this identity to be the touchstone of his new brand and created an online presence that catered to his prolific writing across his own site and social media.

Monday, 13 April 2015 08:07

How risky is your squeeze page?

We've all seen them; vertically flowing landing pages designed to create a trust narrative, peppered with testimonials, videos and the ever-increasing hard sell that culminates in a call to action for whatever they're selling. 

What if those landing pages are costing you traffic?

Sunday, 12 April 2015 14:22

Wellness Designs

Project overview coming soon.

Sunday, 12 April 2015 14:18

StandOut Advantage

A force to be reckoned with in the employer branding space, Kellie Tomney is passionate about assisting teams, organisations and individuals to stand out in their uniqueness creating tangible performance results. Kellie needed a brand that aligned to her authority and expertise in helping organisations to become an employer of choice. We developed a unique, STANDOUT, confident and dynamic brand look and feel that was underpinned by the logo: the “standout stamp of approval”.

Sunday, 12 April 2015 09:47

ODE Management

Speaker’s agency O2 Speakers required a complete rebrand to reflect their expansion into the international speaking market and their repositioning as an exclusive “world class manager of disruptors, thought-leaders and innovators”. Our work on the ODE brand extended into the DNA of the business, helping to create core languaging and ensuring the vision of a beautiful, informative and actionable site was met.

View   BeforeAfter

Sunday, 12 April 2015 09:38

Dr Adam Fraser

A leading researcher, author and speaker in the field of performance, our association with Dr Adam Fraser has extended over half a decade and across multiple book projects. From his personal rebrand as a speaker, author and consultant to book covers, branded models and ongoing website updates, we've assisted Adam and his team across almost every touchpoint of their business.

Friday, 10 April 2015 14:14

Penny Lane

In a suburb known for sophisticated wine and coffee choice, Penny Lane is notable for its unparalleled selection of local and international wines and its take-no-prisoners approach to Italian style espresso. With a menu to match the brand needed to combine the refinement of its menu with the quaint sensibilities of its location and gorgeous courtyard. With regular menu updates, the site needed to provide an easy means for content management across a complex and ever changing range of food and wine.

Friday, 27 March 2015 15:16


Get in touch to get your brand loved, locked and loaded!

Suite 1, 568 Darling St, Rozelle, NSW 2039

headshot jen

Jen Sheahan

0414 837 969

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headshot kelsey

Kelsey Brookes

0410 579 149

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Martin Heffernan

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Friday, 27 March 2015 08:33

About Loved. Locked. Loaded.

Loved. Locked. Loaded. is a multidisciplinary team of diverse individuals with a creative flair for.....

Oh my god. I'm so bored...


Let's make it simple. Scroll down to find out who we are or view our body of work.


Here's what we believe

That each business is unique and alive. That awesome work is the only reason to be doing this. That the love and passion we bring to the table isn't an option. That we hate the words "That's not in scope". That what we do has meaning - for us, for you and for your clients.

Here's our team

Jen Sheahan

Brand lover extraordinaire, tango dancer, consumer of (ample) fine wines; the creative heart of the Loved.Locked.Loaded. team.

Jen’s professional life is deeply personal. It’s no coincidence that most of her clients become lifelong friends. Passionate and authentic in everything she does, she is unapologetically honest, contagiously effervescent and strikes the sweet spot between quirky creative and decisive expert.

Jen’s designs are relentlessly strategic due to extensive experience partnering with international brand strategists and thought leaders to visually translate brands.

The magic for Jen is where design meets narrative; when a powerful aesthetic delivers on purpose, communicates on message and has tangible and resonant impact.

Always with her heart on her sleeve; she loves what she does, only works with brands she loves, and doesn’t stop until they are loved.

Jen has worked alongside some of Australia's greatest brand strategists: here's what Penny Burke has to say about her:

"Quality is always paramount with Jen, irrespective of the time frame – she just gets it done, on time and on budget and looking great."

Penny Burke, Essence Communications

Connect with Jen on LinkedIn

Kelsey Brookes

Lover of coffee, quirky hair king and an opera singer in a previous life, Kelsey is uber intelligent, highly witty and a consummate gentleman.

The transactional hemisphere of the Loved.Locked.Loaded. branding brain, Kelsey keeps the eye on the prize when it comes to delivering inspired work that also leads to business success.

He likes stuff that sells. Words, websites, design; it doesn’t matter, as long as the right balance of the narrative and transaction is achieved.

A veteran of over 20 years in digital development, copywriting and strategy, Kelsey knows how to build websites that work and how to craft the right message, at the right time. He also has the rare ability to demystify the geeky stuff so it’s easily understood by mere mortals.

He’s worked extensively with speaker agencies and bureaus over the past 8 years across content, marketing, online execution and social platforms.

When it comes to knowing which buttons to push, Kelsey’s loaded.

Here's what futurist and author Michael McQueen has to say about him:

"Kelsey is the consummate professional. He is responsive, creative and technically brilliant. I would wholeheartedly endorse him to anyone looking for a web designer who goes the extra mile."

Michael McQueen, Author, Futurist

Connect with Kelsey on LinkedIn

What Next?

Check out our work or get in contact.

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