Kelsey Brookes

Kelsey Brookes

Ex opera singer turned messaging consultant, I position clients through evocative content, craft their user's journey in code and make sure all our technical ducks are in a row.

Friday, 10 April 2015 14:14

Penny Lane

In a suburb known for sophisticated wine and coffee choice, Penny Lane is notable for its unparalleled selection of local and international wines and its take-no-prisoners approach to Italian style espresso. With a menu to match the brand needed to combine the refinement of its menu with the quaint sensibilities of its location and gorgeous courtyard. With regular menu updates, the site needed to provide an easy means for content management across a complex and ever changing range of food and wine.

Friday, 27 March 2015 15:16


Get in touch to get your brand loved, locked and loaded!

Suite 1, 568 Darling St, Rozelle, NSW 2039

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Jen Sheahan

0414 837 969

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Kelsey Brookes

0410 579 149

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Fiona Vale

0404 492 706

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Martin Heffernan

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Friday, 27 March 2015 08:33

About Loved. Locked. Loaded.

Loved. Locked. Loaded. is a multidisciplinary team of diverse individuals with a creative flair for.....

Oh my god. I'm so bored...


Let's make it simple. Scroll down to find out who we are or view our body of work.


Here's what we believe

That each business is unique and alive. That awesome work is the only reason to be doing this. That the love and passion we bring to the table isn't an option. That we hate the words "That's not in scope". That what we do has meaning - for us, for you and for your clients.

Here's our team

Jen Sheahan

Brand lover extraordinaire, tango dancer, consumer of (ample) fine wines; the creative heart of the Loved.Locked.Loaded. team.

Jen’s professional life is deeply personal. It’s no coincidence that most of her clients become lifelong friends. Passionate and authentic in everything she does, she is unapologetically honest, contagiously effervescent and strikes the sweet spot between quirky creative and decisive expert.

Jen’s designs are relentlessly strategic due to extensive experience partnering with international brand strategists and thought leaders to visually translate brands.

The magic for Jen is where design meets narrative; when a powerful aesthetic delivers on purpose, communicates on message and has tangible and resonant impact.

Always with her heart on her sleeve; she loves what she does, only works with brands she loves, and doesn’t stop until they are loved.

Jen has worked alongside some of Australia's greatest brand strategists: here's what Penny Burke has to say about her:

"Quality is always paramount with Jen, irrespective of the time frame – she just gets it done, on time and on budget and looking great."

Penny Burke, Essence Communications

Connect with Jen on LinkedIn

Kelsey Brookes

Lover of coffee, quirky hair king and an opera singer in a previous life, Kelsey is uber intelligent, highly witty and a consummate gentleman.

The transactional hemisphere of the Loved.Locked.Loaded. branding brain, Kelsey keeps the eye on the prize when it comes to delivering inspired work that also leads to business success.

He likes stuff that sells. Words, websites, design; it doesn’t matter, as long as the right balance of the narrative and transaction is achieved.

A veteran of over 20 years in digital development, copywriting and strategy, Kelsey knows how to build websites that work and how to craft the right message, at the right time. He also has the rare ability to demystify the geeky stuff so it’s easily understood by mere mortals.

He’s worked extensively with speaker agencies and bureaus over the past 8 years across content, marketing, online execution and social platforms.

When it comes to knowing which buttons to push, Kelsey’s loaded.

Here's what futurist and author Michael McQueen has to say about him:

"Kelsey is the consummate professional. He is responsive, creative and technically brilliant. I would wholeheartedly endorse him to anyone looking for a web designer who goes the extra mile."

Michael McQueen, Author, Futurist

Connect with Kelsey on LinkedIn

Fiona Vale

Passionate advocate of all things awesome, no-one can multitask like this delightful and insightful human.

#calmcore, a term coined by the lady herself, Fiona manages to live and breath a unique combination of crazy creative and calming consultant.

With 15 years of corporate event management under her stylish yet sophisticated belt, Fiona is deeply knowledgeable in the black arts of booking, organising, co-ordinating, planning, negotiating and generally making shit work seamlessly.

This client side experience brings a unique perspective to our speaker branding conversations and adds another dimension of insight for our clients. Bridging the knowledge between the branding game and the buying game.

Agile, effective and unstoppably passionate, her unique balance of creative meets corporate insight helps us create business-savvy brands with lasting impact.

"Fiona’s lasting impression on my brand, design, forward thinking, professionalism, ethics and standards has propelled my business from an idea to a career. I would not to this day be where I am in business without her strategies, marketing and design."

Kirsten Burnham, Pingk

Connect with Fiona on LinkedIn

What Next?

Check out our work or get in contact.

Short answer: If your Google Analytics browser stats shows predominantly mobile traffic, yes

Tuesday, 24 March 2015 12:24

Caring For People

Founded by Sam and Kate Cawthorn, Caring for People is an australian based charity committed to empowering, educating and assisting small communities throughout India.
An inspired not-for-profit operation, Caring for People needed an engaging brand look and feel (that didn’t break the bank) that was inviting and informative, reflecting the hands on authenticity and hope it inspires. The project showcases Caring for People’s impact and ultimately helps people get on board to assist both locally and internationally.

Tuesday, 24 March 2015 10:01

Colin James

Colin is an unassuming powerhouse of talent. A speaker of enormous presence and rare dynamism, his presentations are punctuated with his signature comedic drawings and backed up by solid research. His brand reflects his affinity with the pen - both in his incredible skill with words and his artistic ability - while still appealing to his predominantly corporate audience.

Monday, 23 March 2015 16:09

Michael McQueen

One of the world’s few true gentlemen and genuine nice guy, Michael McQueen is an incisive speaker, author and business consultant. Michael’s brand needed to encompass his unwavering commitment to integrity and quality in all things, his powerful content and understated persona.

Monday, 23 March 2015 14:34


Histography came to us as a repositioning of an existing web project. The brainchild of Michael McQueen, our work on the Histography site and its products needed to reflect the evolution of the business and the changing demographic of its core audience. Our brief was to create a more contemporary and vibrant look and feel that continued to evoke feelings of nostalgia in its viewers.

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