OK Go's Ruthless, Awesome, Commitment to Insane Visuals

Watch this video from OK Go. Just watch it.

Branding is purpose

Everything comes back to purpose. Professionally and personally, without purpose we're lost.

Social media debacles are a brand problem

The #YourTaxis hashtag campaign created one of the most commented-on PR fiascos of the year, but the problem isn't really with social media.