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OK Go's Ruthless, Awesome, Commitment to Insane Visuals

Watch this video from OK Go. Just watch it.

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Branding is purpose

Everything comes back to purpose. Professionally and personally, without purpose we're lost.

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Social media debacles are a brand problem

The #YourTaxis hashtag campaign created one of the most commented-on PR fiascos of the year, but the problem isn't really with social media.

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