Ex opera singer turned messaging consultant, I position clients through evocative content, craft their user's journey in code and make sure all our technical ducks are in a row.
After 25 years, Ovations existing brand no longer reflected the contemporary culture of the business. Known as a progressive force in the Australian speaking industry, CEO Leanne Christie wanted a brand that showcased the energy, passion and fun of Ovations and its staff. Our biggest challenge was to retain the brand equity and history of the big red ‘O’ and create a brand mark that could be used dynamically across a range of modern media.
When Sam first began to gain traction as a speaker he came to us to help strengthen his brand look and feel beyond the existing logo, and to design his marketing materials and models for the Bounce Theory. In the years that followed we have continued to consult with Sam, designed several e-books, an entire coffee table book (111 tips), the cover for his bestselling novel Bounce Forward and created logos for several product brands including the Institute for Professional Speakers.
In 2013 O2 Speakers came to the desicion to completely rebrand. The reasons were many, but primarily driven by a need to expand internationally and present a fresh, inspiring and dynamic speaker brand to the world at large.
With love being our biggest driver, it’s no wonder we fell in love with Yossi Ghinsberg, an incredible human being, inspired speaker and entrepreneur . Yossi engaged us to create new imagery for his existing website that better captured his energy, essence and aligned to his purpose.
Peter Sheahan is one of the world's most recognisable business speakers in the field of behavioural change. Coinciding with the launch of ChangeLabs, his brainchild, we evolved Peter's brand to intrinsically connect with the ChangeLabs brand look and feel, with a twist that differentiated the speaker brand; reflecting the vibrancy and dynamism of Peter's passion and energy as a presenter.
Jen was engaged by Future at Work and brand & marketing guru extraordinaire Penny Burke, Director of Essence Communications, to design the visual realisation of the ‘Serious (about) fun' campaign for Toys 'R' Us; an Employer Value Proposition project driven by Penny. Lisa Geyer, the National Marketing manager of Toys ’R’ Us, then engaged Jen to design all materials for the roll out of the EVP and their global management conference. This project marked the beginning of an ongoing relationship between Essence and Jen, since which time they have collaborated on various projects.
Kite’s founder, Kiera Kelly is a leader of vision and persistence. Not content with the status quo, Kite represents an entirely new order in the world of digital publishing and our role was to bring the brand to life with vibrant, dynamic imagery and a strong, instantly recognisable brand mark. Within a month of launching, Kite was invited to participate as a world-leading startup in the Las Vegas Collision conference.
O’Briens Window Cleaning engaged us to create a dynamic logo and supporting brand look and feel for the launch of their commercial window cleaning business. We rolled the brand out across all touchpoints, including business cards, stationery, social media, signage, ute wraps, uniforms, original website and capabilities statement. We continue to work with O'Briens on an ongoing basis, assisting with proposals and other design requirements.
When the Australian Head of Army needs a leadership guru, he calls Avril Henry. Straightforward and direct, Avril’s new brand reflects her transition to a larger business scope and an increasing demand for her keynotes and leadership development consultancy. With a particular affinity for orange and triangles, we transformed Avril Henry into Avril Henry and Associates, providing a powerful online presence with flexible eCommerce options for book sales and event bookings.
Jen was engaged to create the logo and brand look and feel for ChangeLabs, an inspired business with a mission to change the world through the design and execution of innovative, large scale behaviour change programs that create positive social impact. The resulting brand, with it’s dynamic paint device and bright colour palette captured the dynamism, creativity and boldness of the brand; the layers of paint ultimately representing their imprint and impact, it builds and changes and is an ever evolving process. Jen rolled the brand out across all touch points and continues to work with the ChangeLabs teams in Australia, the US and NZ on various projects.