Changelabs

Changelabs

Jen was engaged to create the logo and brand look and feel for ChangeLabs, an inspired business with a mission to change the world through the design and execution of innovative, large scale behaviour change programs that create positive social impact. The resulting brand, with it’s dynamic paint device and bright colour palette captured the dynamism, creativity and boldness of the brand; the layers of paint ultimately representing their imprint and impact, it builds and changes and is an ever evolving process. Jen rolled the brand out across all touch points and continues to work with the ChangeLabs teams in Australia, the US and NZ on various projects.

After a comprehensive briefing session driven by Jen she not only captured the very essence of what our enterprise, ChangeLabs, is all about but she managed to inject an energy and sassiness into the new brand that was far beyond our expectations.

John Smallwood - Director
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