Pyrmont Point Hotel
Jen was engaged in 2010 to revamp the brand for this historic hotel in Pyrmont. They wanted to retain the coat of arms of the original logo in the evolved brand (as this is still reflective of the largely unchanged front bar), but also wanted to reflect their various more upmarket and modern rooms and full service restaurant. The result was a logo with 5 icons that represented each area, and a colour system to match. Jen rolled out all the collateral, signage and uniforms.