Redbank School exists to support students who present with complex, diverse and dynamic needs related to mental illness and/or significant mental health issues.
This brand was designed to diffuse the stigma attached to mental health challenges by crafting a narrative and visual expression that meaningfully aligned to the deeper purpose (not the circumstance), and powerfully articulated values that reflected the heart of this incredible school.
The outcome was a brand that was empowering, and that everyone could feel a sense of belonging to.
Engaging the services of Loved Locked Loaded was an epic experience. Jen and her team lead our staff through an emotional and exciting journey, resulting in a rebranding that we couldn’t be more proud of. We felt the love from start to finish!